Experiential Graphic Design (EGD) makes graphic design an integral component of the built environment to visually express and communicate the message and brand, implement signage and wayfinding, deliver information, and create a sense of place through three-dimensional space.
To seamlessly unite the design of space and interpretative graphics, IA practitioners draw on sophisticated architectural and graphic skills, a deep understanding of how a space will be used and who will use it, and strong, clear, messaging.
A plan for implementing graphics and messaging based on a deep understanding of the brand. We think through the many ways users will experience the space, and the desired attributes for design that will create a successful experience.
ENVIRONMENTAL GRAPHIC DESIGN
The integration of brand and message in three dimensional space through typography, color, imagery, form, and texture. Brand expressions can be conveyed through analog content, art and sculpture, and digital experiences.
Sensory experiences made with software-based, electronic and/or data-driven engines that create engaging spaces which blur the lines between Interior Design, Art and Technology.
Information systems that guide people through the built environment and enhance their understanding and experience of the space. Elements include signage, maps, symbols, colors and other communication materials.
Guidelines that create, maintain and communicate a consistent brand identity across architecture and interior design. We can develop these guidelines with flexibility and scalability in mind, for rolling out standards on a national or global level.
DESIGN ADVISORY & SUPPORT
Consultation on any facet of the project that relates to graphics and wayfinding. Assessment of client-provided materials, including existing signage and graphics. Advising client in-house graphic teams for environmental graphic design applications. Graphic production support, communicating design intent of the graphics program for implementation.